WELCOME TO SPORTSBIKESHOP

Reading

View opening times

See inside this store

Opening times

Mon 09:00 - 18:00
Tue 09:00 - 18:00
Wed 09:00 - 18:00
Thu 09:00 - 18:00
Fri 09:00 - 18:00
Sat 09:00 - 17:00
Sun 10:00 - 16:00

Damon Jones

Reading Store Manager

Passionate biker Damon loves nothing more than hitting the road, or dirt, on a bike. He’s already tackled a six-day trip in Australia and spent two days enduro riding in Spain. He owns a Suzuki GSX-R750 for the road, a Yamaha DT175MX trail bike and harbours ambitions of adding track riding to his repertoire as well. He’s keen on all types of riding and is ready to take on any challenge thrown at him.

Store Services

Return to Store
Klarna payment options
Custom helmet fitting*
Intercom fitting*
Pinlock & Visor fitting service

Facilities

Free parking
Dedicated bike parking
Toilets
In-store refreshments

Store Reviews

Once again excellent service

Sep 30, 2025 by Jonathan Smale

Once again excellent service from the staff at the Reading store, followed up by next day delivery of a new helmet.
There's a lot of stores, both online and bricks and mortar, that could learn a thing or two from Sports bike shop

Brillian service

Sep 25, 2025 by Ed Lvov

Brillian service, which is very unusual for this country. Super fast next day delivery, free and fast return, quick response to price-match requests. Good store (Reading) with friendly staff.

Great experience

Jul 10, 2025 by Daniel

I am a new rider that had my cbt coming up so a few days before hand I went to the reading stoor to buy some boots and a helmet. I was in the shop about 10 minutes and found it starting to get overwhelming as soon as I realised I had no idea what I should be looking for. This is when a Yong lad called Dean come over and completely transformed me experience! Firstly from the moment we got talking I felt like I was in great hands as he talked me through so so many products with incredible knowledge. I tried on so much stuff until we fond the correct fit and style for me with no pressure what so ever. I think Dean is a absolute credit to the the reading shop and someone I was very fortunate to have had help me on the day. Thanks Dean

Leather motorcycle jacket purchase

Jul 4, 2025 by Julian Rimer

Great experience buying a leather motorcycle jacket - advert was highly detailed in words and pictures and reading many of the reviews helped me click the purchase button. Very pleased with the jacket fits well, comfortable and looks great and that smell of leather.

FAQS

Is everything online available in-store?

Our stores have a very good selection of our most popular products, and for everything else you can use our ‘Try on or Buy’ system to have the items shipped to store ready for your arrival. Providing it’s in stock online, it’ll be there next day in-store for you, 7 days a week - no payment required, and we’ll let you know when it lands. It’s that simple!

*Can you fit my intercom for me?

As a helmet specialist, we’re happy to advise on the fitting of an intercom for your new helmet, and we’re also happy to do the fitting for you when timing allows – please just bear with us at peak times as you may need to leave it with us! Alternatively, you can always schedule a drop-off with us so we can ensure we have plenty of time to help. Please note though, that fitting new intercoms to older helmets is not always possible, as there may be compatibility issues that can lead to damage being caused during the fitting process. We also ask that your helmet is thoroughly cleaned prior to us fitting your intercom.

Can I check if an item is in stock before visiting a store?

Yes! Our website will tell you if an item is in stock at a store. To avoid disappointment, you can also send items to any store to ‘Try on or Buy’. Most items, if available at our warehouse, can be delivered to store next day. No payment required!

What payment methods do you accept in store?

Payment can be made by debit/credit card including American Express, and cash. We also offer Klarna finance in all stores. Whilst we accept PayPal on our website PayPal do not currently have an in-store payment method.

I purchased something online; can I return it to a store?

Sure! Provided the product is in original unused condition in line with our returns policy, your online order can be returned to any of our stores.

Can I telephone the store?

Although our stores don’t have their own dedicated phone number, our customer service team will be happy to help on 01205 360099 9:00am – 5:00pm Monday – Saturday.

Are dogs allowed in-store?

We understand that dogs are a part of many people's lives, and we welcome well-behaved dogs in our stores. We kindly ask though that you keep your furry friend on a leash at all times. Please also be mindful of other customers who may not be comfortable around dogs. If your dog becomes disruptive or we feel it poses a safety concern, we may kindly ask that you take your pet out of the store. Thank you for your understanding and we look forward to serving you and your furry companion!

I’m on my bike, can you ship my purchase to my home?

Of course! No charge for orders over £25.

Do you offer custom helmet fitting?

Absolutely! We can switch cheek pads and skull liners to help ensure you get the very best fit. Currently this is available for Arai and Schuberth, as well as Shoei for which we offer the Shoei Personal Fitting System (PFS) at selected stores. If you’d like to book-in a fitting, just contact us to arrange an appointment.